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Everyone says it's different now, but is it really? It’s been one year since the events industry was radically and permanently transformed by the coronavirus. At Gramercy Tech, we miss being in the office with one another and celebrating a successful show onsite with our clients. We understand that many events industry professionals have whiplash from how recently it seems we were called to become virtual experts, and we understand how challenging it is now that we must learn about this new category called hybrid.
Over the past year many event planners and attendees have allowed streaming platforms to autoplay another hour of television even when screen fatigue should have set in. We prove time and time again that our patience for content on a screen is nearly limitless.
2019 was an eventful year for Gramercy Tech! We checked in tens of thousands of gamers at the Fortnite World Cup. We challenged ourselves with our Summer of Innovations. We took our Spongebob Krabby Patty coast to coast with Comicon. It feels great to have ended the year on a high note with new awards, a multitude of creative activations, and even a new logo. We can’t wait to see what 2020 has in store for us!
Your check-in station is the first thing attendees see when they arrive at your event. The event registration station is important for many reasons including managing your guest list, security, access points, and analytics, but it doesn’t come without headaches.
At Gramercy Tech in New York, we specialize in events including concept creation, software development, production, and execution. Combining our versatile production experience with imaginative approaches, we produce interactive experiences using avant-garde technology.
Here at Gramercy Tech, we are committed to remaining on the forefront of design and technology. Our team of developers is constantly brainstorming, exploring new ideas, experimenting, and bringing inspiration to the ways that technology can be used.
Here at Gramercy Tech, we attend a lot of meetings. Not our own (though we do have a few of those, too) but rather the meetings, conferences, conventions and other events that have been planned by our clients. So we know that though the first consideration is obviously high quality content and efficient information delivery, it is almost as important to think about how to make an event or conference memorable, unique and fun.
Founded in 2003, Gramercy Tech is based in New York and Los Angeles. We’re a digital laboratory specializing in concept creation, design, software development, production, and execution for events. Our team of creators and engineers work with clients to beautifully execute their ideas. After all, as one Forbes article put it pithily, better design means better business.
So we read the reviews about CES this year. How it was boring and there were no new advances to get excited about. While we sort of agree there was not much mind-blowing and there was a lack of truly new “IT” technology on exhibit, we like to think we find inspiration in everything so we were excited to see:
These days, planning a meeting or event isn’t as simple as putting together a Power Point deck and printing out a few handouts. Attendees and clients are expecting much more from their hosts. Emerging products and applications in the field of Event Tech can help meeting planners and hosts organize events designed to entertain and educate in ways that are engaging, impactful and memorable. Gramercy Tech predicts these Event Tech trends for 2019:
At Gramercy Tech, we understand the digital world. As a leading digital agency based in New York City, we help our clients improve their business through enhancing their software, creating interactive innovations, and virtual reality experiences. We have an experienced team of programmers that are eager to help your business grow and stand out against competitors.
Gramercy Tech announces the launch of Eventfinity, a multifunctional database designed to provide event planners, producers and corporate stakeholders with the ability to register, check-in, communicate with and manage meeting and conference attendees while also revolutionizing and simplifying the event attendee/app user experience. The Eventfinity suite of products and services includes:
As a proven leader in event technology and innovative design, Gramercy Tech knows that attracting and keeping the attention of busy event attendees is your top priority. We also understand that the way you showcase and deliver information about your product or service has a great impact on your ultimate success. These three new Gramercy Tech Interactive Walls will make for an engaging experience, and facilitate connections between event guests
Technology has the paradoxical ability to make the world smaller and bring people together while at the same time maintaining distance and keeping interactions impersonal. So for social justice and human rights advocates, the question of how to put a face with a name when presenting petitions is paramount is order to change policy and tradition.
Not to put too fine a point on it, but event check-in sets the tone for your conference or event. Get it right, and…no one notices. Because when it goes well, event attendees have an experience that is seamless, streamlined and moves them from the administrative to the substantive with ease. Get it wrong and your attendees start their day confused, disgruntled and annoyed.
Your event guests will most likely attend more than one show or conference this year. And at each of these events, they will be focused on maximizing and validating their attendance by returning to their company with innovative ideas, new business connections and fresh motivation.
Perhaps you’ll notice we’re standing a bit taller today. You might even notice a little spring in our step. Maybe some jazz hands for a little extra flair? It’s not out of the question. Why? Well, here at Gramercy Tech, we’re feeling good, not just because we’re one of the top boutique agencies in the country. That’s old news. Today we were especially happy to hear that we’ve earned four new awards from Clutch.
It’s easy to fall back on the same old games when you’re choosing event activities. Whether you’re planning a corporate event or looking for a Bar Mitzvah game, you want people to have fun. So, what do you do? Pin the tail on the donkey? Musical chairs? No, not for your savvy partygoers. Don’t worry, Gramercy Tech has the answer. The latest must-have event activity is ThrowYo.
Have you met EDGAR? Nope, not the author, or the athlete. EDGAR is an acronym that stands for Event Dialogue Guidance and Reporting, and it’s crucial to running a successful corporate meeting or conference in the modern age. That’s because EDGAR allows for transcriptions, translations, word cloud closed captions and the ability to immediately share post event materials.