Facial recognition technology went viral when it was allegedly used during a recent Taylor Swift concert in order to scan her audience for stalkers. Every human face has landmarks that differentiate it from any other face. Facial recognition software extracts these landmarks, measures them and turns them into a numerical code that translates to a digital image. We are integrating facial recognition in www.eventfinity.co to help match attendees at a registration desk to an image in our registration database. In 2019, look for facial recognition technology to be used in major league baseball instead of tickets and, looking ahead, during the 2020 Olympics in Japan to ensure only authorized personnel enter secure areas.
Tactile technology allows the interactive and physical worlds to collide through the use of games for competition or education. Users interface directly with technology, triggering digital reactions through their actions. In 2019, more companies will use tactile experiences like the Gramercy Tech Musical Instrumentation in order to promote their brands, help employees visualize teamwork, bring together meeting attendees through cooperative play, and enable individualized learning as users select the content they receive.
Digital Projection gives companies versatility in the way they tell their story and promote their brand. This novel and unique approach employs objects, sensors and animations of the company’s choosing, customized and modified to fit a specific brand or theme. Companies will seek solutions like digital projection in 2019 as the need to break through with an impactful message and to distill information into easily consumed chunks becomes even greater. For even greater effectiveness, companies will combine digital projection with gamification in applications like the Gramercy Tech Throw Yo wall.
Augmented Reality will continue to evolve and give presenters the opportunity to show instead of telling. AR experiences utilize real world objects and locations in coordination with holographic elements to tell a story in an impactful way. Use of AR will increase in 2019 as companies take their printed and environmental materials and turn them into interactive experiences: business cards come to life, trade show booths become virtual worlds, and AR scavenger hunts, quizzes and other holographic information are layered throughout a conference or meeting. AR enables information to be shared in experiential ways.
Chatbots provide a direct line between a problem and a solution. In the areas of customer interaction and service, chatbots provide the ability to engage and interact with clients in an efficient and effective manner. In the next year, more companies will employ chatbots as part of their marketing strategy. Enhancements in the field of AI will enable chatbots to customize experiences in real time, providing a more targeted and individualized experience for the user.
Artificial Intelligence turns data into value. When AI is integrated with analytics, companies are able to use the targeted information they have collected in ways that streamline their offerings to their customers. In 2019, companies will use the data collected by products like our own Eventfinity, Waldo and Edgar and convert it into valuable learning for AI machines.
Interactive Displays take the static and one-dimensional and make it dynamic and robust. Interactive displays, maps and digital signage give meeting attendees the ability to visualize their experience. Tactile dashboards, drawing walls and motion walls give meeting planners and employers another tool for sharing information in a memorable way. In 2019, meetings and events will get brighter with the addition of LED technology to convey information and messaging.
To learn more about Event Tech trends and how your company can best use them to achieve your meeting or event objectives, please call (646) 918-6340.
