Pharmaceutical Pre-launch Learning Modules
To prepare sales representatives for a new indication for a bioengineered drug, a series of modules were developed, focusing on the disease state, the competitive landscape, and clinical studies.
To make the familiar material more engaging to the experienced sales force, the modules were set in a user-manipulated 3D medical practice, including examining rooms and doctors office.
Working with a training content development company, we built the 3D environment and populated the rooms with interactive exercises, using CSS and 3JS. The modules were hosted on a video-streaming web server.